High Stakes CEO Communications Framework
SPINNAKER
Who It’s For:
CEOs, founders, and senior executives who need to persuade, influence, and inspire key stakeholders—whether it’s investors, board members, customers, or employees.
What It Does:
SPINNAKER is a structured approach to high-stakes communication that helps leaders craft clear, compelling, and strategic messages that drive action. It ensures you frame the problem correctly, control the narrative, and deliver with impact.
How It Works:
SPINNAKER follows an eight-step process to shape high-impact communication, leveraging storytelling, persuasion tactics, and audience psychology.
SPINNAKER Framework Overview:
✅ S – Situation: Define the current reality—what’s happening, why it matters, and what’s at stake.
✅ P – Problem: Clarify the challenge or risk—what’s broken, what’s eroding, and what needs urgent attention.
✅ I – Impact: Show the real-world consequences if the issue isn’t addressed—whether it’s financial, strategic, or reputational.
✅ N – Need: Outline the necessary change—what must happen, who needs to act, and why now.
✅ N – Narrative: Craft the core storyline—what’s the driving theme, how does it connect to your audience, and why should they care?
✅ A – Audience: Who are you talking to, what tone of voice should you use, what are their motivations and desires, and how do you talk to them in a way they will care?
✅ K – Key Takeaways: Deliver three key takeaways—concise, persuasive points that reinforce your message.
✅ E – Engagement: What are the touchpoints & Call to Action? Provide clear next steps to motivate and mobilise all the key stakeholders.
✅ R – Redemption: This is your Hollywood ending where the hero rides off into the sunset. End with a powerful vision of success.
SPINNAKER helps you steer critical conversations with confidence, ensuring your message is heard, remembered, and acted upon. 🚀